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AMUNDI ASSET MANAGEMENT : MARKETING AND DIGITAL CONTENT (H/F)

Poste
Volontariat International en Entreprise (V.I.E) (24 mois)
Métier
Marketing
Localisation
Madrid, Espagne

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Missions

The Amundi Iberia Marketing department main mission is to help achieve the objectives of the Sales Action Plan, based on constant exchanges with Top Management, Sales teams and the Communication department, together with guidance from Central Marketing & Digital teams.

We give visibility to Amundi's products and build the brand image of the group with a strong B2B/B2B4C angle (emailing, website, events, training, and advertising) and look to implement a systematic data monitoring.

You will be involved in the following main missions:

1) DIGITAL & CONTENT ACTIVITES
  • Support the team to build, plan and implement the overall digital marketing strategy (mailing campaigns by client segment, inter-connection between mailing and websites)
  • Share regularly with Sales team the upcoming campaigns planning
  • Create and update dashboard (Measure ROI and KPIs)
  • Plan, execute, and measure experiments and conversion tests
  • Maintain contact list up to date
  • Suggest activities for improving the quality of online content
2) BUSINESS INTELLIGENCE
  • Detect and analyze local market trends (in terms of product & services innovation) , competitors’ initiatives
3) MARKETING PROJECT MANAGEMENT
  • Support the Head of Marketing in the coordination of the day-to-day activity, taking actions where required
  • Participate in internal meetings (Business Line meetings) , ensuring minutes are drafted accordingly and shared
  • Assist the Head of Marketing in the follow-up of transversal projects in coordination with local / international teams
This experience will allow you to discover the marketing activity of a major player in asset management and to understand its challenges, at a local and global scale. By actively participating in the design of content, tools and services, as well as project management, you will be able to acquire cross-functional skills in marketing, either client-oriented or more strategic. You will benefit from autonomy in the missions entrusted to you and will be able to propose areas for improvement

Profil recherché

Academic qualification:
Business school with Digital Marketing specialization

Level of minimal experience:
0-2 years

Experience:
A first experience in an asset manager or banking company would be a strong plus

Require skills:
  • Good knowledge of financial markets
  • Good knowledge of all different digital marketing channels
  • Analytical capabilities
  • Writing skills
  • Experienced in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Experienced with online marketing tools and web design tools
Soft skills:
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • International team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Initiative, curiosity, autonomy, flexibility
Technical skills required:
  • Experienced in Microsoft Office Suite (Excel, PowerPoint, Word)
  • Experienced with online marketing and web design tools
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